Once you have conducted your webinar presentation, following up with your participants is key to building on the momentum generated during your presentation. There are several methods of follow up, and direct mail is an extremely effective way to keep in touch with your webinar presentation participants.
Direct mail can be a very effective way to maintain a connection with potential customers after a webinar presentation. Encourage your webinar presentation participants to take the next step. Offer to send them the product to try for thirty days for the cost of shipping and handling, and let them know that you will charge their credit card at the end of this trial period. A "free shipping and handling" offer such as this is a valuable one to customers and can motivate them to act. It will actually get the product in their hands.
Do not waste time in starting your marketing plan. Follow up with your first direct mail the week after your webinar presentation. Use your imagination to create inspired pieces that will get noticed among the bills, catalogs, and bank statements cluttering your potential clients' desks. Consider something they have likely never seen before, and be sure to tie the content in with your webinar presentation. Be creative and strategic to draft memorable mailings that will capture your audience's eyes and hopefully their wallets. The same resourcefulness you utilized to craft your webinar presentation will serve you well in designing your mailers.
I have used these same strategies in my own online business, and in the past nine months have earned an additional $67,000 from participants in my webinars who became my customers. Pretty amazing, right? I credit it all to the extra legwork I was willing to do to follow up with each one individually.
The work you put into your webinar presentation can create great potential customers if you are willing to put in the additional time to follow up with your participants. The possibilities for direct mail follow up are endless. The key is to create a plan and implement it. Being diligent with your direct mail follow-up strategy can lead to literally thousands of dollars generated from your webinar presentation. - 31960
Direct mail can be a very effective way to maintain a connection with potential customers after a webinar presentation. Encourage your webinar presentation participants to take the next step. Offer to send them the product to try for thirty days for the cost of shipping and handling, and let them know that you will charge their credit card at the end of this trial period. A "free shipping and handling" offer such as this is a valuable one to customers and can motivate them to act. It will actually get the product in their hands.
Do not waste time in starting your marketing plan. Follow up with your first direct mail the week after your webinar presentation. Use your imagination to create inspired pieces that will get noticed among the bills, catalogs, and bank statements cluttering your potential clients' desks. Consider something they have likely never seen before, and be sure to tie the content in with your webinar presentation. Be creative and strategic to draft memorable mailings that will capture your audience's eyes and hopefully their wallets. The same resourcefulness you utilized to craft your webinar presentation will serve you well in designing your mailers.
I have used these same strategies in my own online business, and in the past nine months have earned an additional $67,000 from participants in my webinars who became my customers. Pretty amazing, right? I credit it all to the extra legwork I was willing to do to follow up with each one individually.
The work you put into your webinar presentation can create great potential customers if you are willing to put in the additional time to follow up with your participants. The possibilities for direct mail follow up are endless. The key is to create a plan and implement it. Being diligent with your direct mail follow-up strategy can lead to literally thousands of dollars generated from your webinar presentation. - 31960
About the Author:
Stephen Beck enjoys showing others how to grow their businesses through online webinars. Go get his free online business information at http://www.WildlyWealthyWebinars.com so that you can start today.
