Webinar How To - Running Your Own Profitable Webinars

By Stephen Beck

How to run your own webinars...that is the question.

First, you have to put together a compelling presentation that causes your prospective customers to take action. You see, it's not enough to educate your audience. You can be the most beloved "teacher" on the Internet and still not grow your online or offline business through webinars.

After you have concluded your webinar, be sure to ask your viewers to ACT NOW!! They can visit your website, call on the phone, or visit your storefront.

After you create a killer presentation, you have to find a webinar hosting company so you can present your information to hundreds of people at one time. There are several good ones out there including GoToWebinar, WebEx, Adobe Connect and few others. Or you can hire individuals to run your webinar for you.

Also there are webinar "how to" courses that show you every step and give you the reasoning behind each one. Make sure you choose a course that has lots of step by step video so you don't get lost. Then turn the course over to your techie person, employee, secretary or teenage kid and have them learn how to setup your webinar!

Now you will want to think about recording your webinar so that you can show the replay. There may be some potential customers who are not able to attend the live webinar. In this case, if you offer a replay, you will likely net more sales.

Now here's a million dollar tip. Always have a reason to "buy now" in your webinar. Either the sale price is expiring in 48 hours ...or you only have a limited amount of appointments left ...or an extra special bonus will expire at the end of the week ...anything to get them to take action immediately after the webinar.

This is why it's ideal for you to have as many viewers watching your webinar "live." It gives you greater control over the event and the rewards for taking action. However, even in the replay, you can make it clear that there are incentives for acting immediately.

And finally, you want to follow up with your webinar attendees. If you ask for full contact information, you can send those that didn't buy a postcard, direct mail piece or even pick up the phone and call them.

Think about how qualified a webinar attendee is ...they just spent 60 minutes listening to you on a webinar.Do you think they are pretty interested in your product or service? All it takes is a nudge to get them to buy.

So, these are a few webinar how to's. Webinars are really not that complicated, and the rewards can be VERY profitable! - 31960

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